What You Need to Know About the New Google Analytics Update
- on Apr 13, 2022
New Google Analytics Update -On July 1, 2023, Google Analytics will be rolling out an update that will change the way we see Google Analytics reporting forever. While this new update may seem daunting to some marketers and entrepreneurs, don’t worry! Here are some tips and tricks you can use to make sure your business is prepared for this new update by Google. Read on below for some information about what you need to know about the new Google Analytics update!
Why is Google Updating Google Analytics?
Google is using machine learning and its data to improve Google Analytics for all users. One major update is that it will be easier for Google account owners who have multiple profiles (for different businesses) on one account. Previously, when you viewed Google Analytics data from your own profile on a different profile in an account, there would not be any historical data. With these new updates, there will now be a 7-day historical view of both profiles if applicable.
How will it affect my site?
Google Analytics has announced some big changes with their latest update. On July 1, 2023, Google is making significant upgrades that will have a huge impact on every site running Google Analytics. The good news is that you can easily make your website better than ever before by following these steps.
Will I have to do anything?
The good news is that you don’t have to do anything in order for your data to transfer over. Once July 1, 2023 hits, Google will automatically update your Google Analytics data with no action required on your part. As of now, you can still access and use Google’s free analytics tool until then; however, it’s important to know that after July 1st all new users will only be able to utilize the advanced features offered by Google Analytics 360.
How can I be ready?
Google Analytics is getting a makeover, and it’s not just a new coat of paint. The layout has been redesigned with more information, as well as larger charts and graphs that are easier to read. Before you can implement these changes on your own website or move forward with installing Google Tag Manager, you need to know about these new features. Here’s what you need to know about them before they become official come July 1st, 2023.
Is there any way I can get an extension?
No. There is no way to get an extension, so make sure you’re ready. If you don’t think you are, or if you want some tips and tricks from others who have taken it in previous years, be sure to check out our Google Analytics Update Guide. It has tons of resources that can help you become as prepared as possible for your big day. Good luck!
Impact on Ecommerce sites
Although it’s hard to say for sure exactly how Google will impact sites, eCommerce store owners may notice an increase in traffic from search engines. It could very well be that Google is looking for ways to make its users more aware of what they’re missing out on in terms of products they haven’t searched for before.